Getting stuck behind a desk: Once a business has launched, entrepreneurs are required to be in the office regularly to plan, think and re-evaluate. It is key to survival. However, be careful not to get stuck there, because some of the best business thinking is done on the job, informed by practice of managing, operations, marketing and administration. New entrepreneurs have to stay visible on the shop floor and in the market.
Timing: Timing is important, but it is never as simple as waiting for the economy to improve. Starting a business in a difficult economic environment can create various opportunities, such as cutting start-up costs by, for example, buying second-hand equipment at auctions from businesses that have gone under.
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